Branding & Service Offerings
The ins and outs of branding your business and establishing your service offerings.
Well, hot diggity-dog, let’s get this branding game underway! Branding is extremely important to maintain consistency and make it easy for your audience and prospective clientele to recognize you when they come across your content.
In the WFH Playbook: Branding & Service Offerings course, we will:
- Identify your target audience
- Identify your service offerings
- Create your brand voice and tone
- Create your brand identity
- Create SOPs for your service offerings
- Create a master proposal template
- Create a capabilities deck
That’s right mama, we’re gonna dive in, roll up our sleeves and figure out who you’re talking to, what problems you’re gonna solve for them and get you set up to start selling! Remember, you’ll have lifetime access to this content, so let’s jump in!
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms. She is also the Founder of the Work From Home Playbook, a series of online courses designed to help entrepreneurial moms start their own virtual business and make a living working from home.
She is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for dozens of B2B and B2C brands ranging from small local businesses to global brands. She has an extensive background in digital marketing and consumer behavior analysis, social media, branding, SEO, website and content creation and content marketing strategy.
Additionally, she has lectured on the topics of digital marketing strategy, content marketing and online analytics at University of Illinois at Chicago, Columbia College, Marquette University, The Second City and Google.
She holds dual Bachelors degrees in Advertising and Broadcast and Electronic Communications from Marquette University and graduated magna cum laude earning her MBA from University of Illinois at Chicago with concentrations in Management Information Systems and Consumer Behavior.