Branding & Service Offerings
The ins and outs of branding your business and establishing your service offerings.
Well, hot diggity-dog, let’s get this branding game underway! Branding is extremely important to maintain consistency and make it easy for your audience and prospective clientele to recognize you when they come across your content.
In the WFH Playbook: Branding & Service Offerings course, we will:
- Identify your target audience
- Identify your service offerings
- Create your brand voice and tone
- Create your brand identity
- Create SOPs for your service offerings
- Create a master proposal template
- Create a capabilities deck
That’s right mama, we’re gonna dive in, roll up our sleeves and figure out who you’re talking to, what problems you’re gonna solve for them and get you set up to start selling! Remember, you’ll have lifetime access to this content, so let’s jump in!
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is also the Founder of the Brainchild Fund, a nonprofit initiative supporting women and girls in business and entrepreneurship.
Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 100 B2B and B2C brands ranging from small local businesses to global companies. While she has an extensive background in digital marketing, her primary areas of expertise include strategic business consultation, digital content strategy, and consumer research and analysis.
Additionally, she has spoken on the topics of women in entrepreneurship, digital content strategy, consumer behavior research and analysis, and online analytics at the Content Marketing Conference (Boston), Content Marketing World (Cleveland), The Second City, Google, FUND Conference in Chicago, Women’s Entrepreneurship Week, Milwaukee Startup Week, When Women Lead, University of Illinois at Chicago, Columbia College, Marquette University, and University of Wisconsin-Milwaukee.
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).