Marketing & Outreach
How to tell the world about your business and get noticed.
I swoon over great websites and solid digital marketing plans, so I’m going to give you everything I have to offer here. Whether you’re a social media socialite or still figuring out how to set up your LinkedIn profile, no worries. I got you.
The Work From Home Playbook: Marketing & Outreach course is going to walk you through step-by-step all you need to know about how to get your business up and running online. From content strategy creation and email marketing to social media profiles and pages to case studies and testimonials, we’re going to go through this one nugget at a time.
I’m not going to suggest you spend hundreds of dollars on fancy software. I’m going to give you the bootstrapping approach I took and we’re gonna get scrappy. Smart and clever, but scrappy. I don’t want you spending unnecessary money to get this thing up and running before you’re making any. As the savvy business women we are, we wouldn’t do something like that, would we? Nahhhhhh. Not at this stage in the game at least.
In this WFH Playbook Marketing & Outreach course, we will:
- Set up professional social media profiles
- Set up an email marketing account
- Claim your Google My Business listing and build your profile
- Create a digital content strategy for your brand
- Activate your social media strategy
- Create case studies
- Ask for client reviews
- Create your first set of blog posts to launch a thought leadership blog
- Set up and launch a monthly newsletter
- Seek out community
- Begin building partnerships (if you want)
Are you excited yet!? I sure am! Remember, you can take this at your own pace and tackle it when it works best with your schedule. Sounds nice, hey? You’ll have lifetime access to this content, so you’ll be able to come back and reference it at any time! Let’s do this!
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is also the Founder of the Brainchild Fund, a nonprofit initiative supporting women and girls in business and entrepreneurship.
Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 100 B2B and B2C brands ranging from small local businesses to global companies. While she has an extensive background in digital marketing, her primary areas of expertise include strategic business consultation, digital content strategy, and consumer research and analysis.
Additionally, she has spoken on the topics of women in entrepreneurship, digital content strategy, consumer behavior research and analysis, and online analytics at the Content Marketing Conference (Boston), Content Marketing World (Cleveland), The Second City, Google, FUND Conference in Chicago, Women’s Entrepreneurship Week, Milwaukee Startup Week, When Women Lead, University of Illinois at Chicago, Columbia College, Marquette University, and University of Wisconsin-Milwaukee.
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).
StartSet up professional social media profiles (5:45)
StartSet up an account for email marketing (3:57)
StartClaim your Google My Business listing and build out your profile (0:56)
StartCreate a digital content strategy for your brand (4:47)
StartActivate your social media strategy (3:51)
StartCreate case studies (1:46)
StartAsk for client reviews (1:00)
StartCreate your first set of blog posts to launch a thought leadership blog (0:46)
StartLaunch a monthly newsletter (0:42)
StartSeek out community (3:52)
StartBegin building partnerships (2:00)