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Work From Home Playbook

Everything you need to know about setting up a business and running it from your home.

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I dig your style. You’re ready to do this and want to jump right in (and save $115 by doing so - now you can get those new boots you savvy shopper you!).

I’m so pumped about this series of courses, I want to make sure I’m providing everything I possibly can to set you up for success. Think of me as your personal business nanny. I’m your helping hand to get everything done. I know you’re capable of making this business a reality, so just holler when you get a little stuck or need a boost of some sort. If you’re interested in any one-on-one help, I’m happy to help you out there too!

Ok, so you’re signing up for the whole kit and kaboodle so let’s review everything you’ll have at your disposal with this Full Starter Kit investment in your new business:

In the WFH Playbook: Business Set-up Essentials course, we will:

  1. Establish your intentions
  2. Set benchmark goals
  3. Create your mini business plan
  4. Create legal contracts (I have comprehensive legal clauses included from my attorney)
  5. Set up invoicing software and electronic payment systems
  6. Set up e-signing software
  7. Find a physical location (I’ll explain why, it’s not what you think!)
  8. Recommended Resources

In the WFH Playbook: Branding & Service Offerings course, we will:

  1. Identify your target audience
  2. Identify your service offerings
  3. Create your brand voice and tone
  4. Create your brand identity
  5. Create SOPs for your service offerings
  6. Create a master proposal template
  7. Create a capabilities deck

In the WFH Playbook Website Creation and Launch course, we will:

  1. Purchase a domain
  2. Purchase and set up website hosting
  3. Launch a “Coming Soon” landing page
  4. Confirm navigation, keyword research
  5. Create and collect content for your website (images, copy, video)
  6. Finalize design layouts and development
  7. Craft your website announcement strategy
  8. Final pre-launch checklist and quality assurance check
  9. Announce your website launch

In the WFH Playbook Marketing & Outreach course, we will:

  1. Set up professional social media profiles
  2. Set up an email marketing account
  3. Claim your Google My Business listing and build your profile
  4. Create a digital content strategy for your brand
  5. Activate your social media strategy
  6. Create case studies
  7. Ask for client reviews
  8. Create your first set of blog posts to launch a thought leadership blog
  9. Set up and launch a monthly newsletter
  10. Seek out community
  11. Begin building partnerships (if you want)

In this WFH Playbook Operational Processes & Systems course, we will:

  1. Set up a CRM
  2. Set up an accounting/ bookkeeping system
  3. Set up budgeting and forecasting system
  4. Set up payroll
  5. Create a sales process
  6. Create your client onboarding process
  7. Set up a project management tool
  8. Set up a file management process for you and your future team
  9. Set up communication tools and a communication process for your future team
  10. Begin building your team (if you want)

Additionally, don’t forget to check out:

  • Free Business Starter Checklist
  • Free Timeline For Success
  • Free Resources Guide

Game on. Are you ready to take the first step in crafting a professional future for yourself where you control when and where and how you work? Where you control your income and your time? Where you can drop off your kids from school AND pick them up?

I thought so. I like you already.


Your Instructor


Kiley Peters
Kiley Peters

Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is also the Founder of the Brainchild Fund, a nonprofit initiative supporting women and girls in business and entrepreneurship.

Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 100 B2B and B2C brands ranging from small local businesses to global companies. While she has an extensive background in digital marketing, her primary areas of expertise include strategic business consultation, digital content strategy, and consumer research and analysis.

Additionally, she has spoken on the topics of women in entrepreneurship, digital content strategy, consumer behavior research and analysis, and online analytics at the Content Marketing Conference (Boston), Content Marketing World (Cleveland), The Second City, Google, FUND Conference in Chicago, Women’s Entrepreneurship Week, Milwaukee Startup Week, When Women Lead, University of Illinois at Chicago, Columbia College, Marquette University, and University of Wisconsin-Milwaukee.

She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).


Course Curriculum


  Introduction
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
This course is completely self-paced - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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