Work From Home Playbook

I've been running a virtual business for the last seven years. I'm not going to say it's easy, but I really do think anyone can do it. And it's wildly rewarding to own your time. So if that's what you're looking to figure out, you're in the right place!

I’m so pumped about this series of courses, I want to make sure I’m providing everything I possibly can to set you up for success. Think of me as your personal business nanny. I’m your helping hand to get everything done. I know you’re capable of making this business a reality, so just holler when you get a little stuck or need a boost of some sort. If you’re interested in any one-on-one help, I’m happy to help you out there too!

Included in this Starter Kit are five courses:

1. Business Set-up Essentials
2. Branding & Service Offerings
3. Website Creation & Launch
4. Marketing & Outreach
5. Operational Processes & Systems

Now let's break that down and look at the details of each one!

In the WFH Playbook: Business Set-up Essentials course, we will:

1. Establish your intentions
2. Set benchmark goals
3. Create your mini business plan
4. Create legal contracts (I have comprehensive legal clauses included from my attorney)
5. Set up invoicing software and electronic payment systems
6. Set up e-signing software
7. Find a physical location (I’ll explain why, it’s not what you think!)
8. Recommended Resources

In the WFH Playbook: Branding & Service Offerings course, we will:

1. Identify your target audience
2. Identify your service offerings
3. Create your brand voice and tone
4. Create your brand identity
5. Create SOPs for your service offerings
6. Create a master proposal template
7. Create a capabilities deck

In the WFH Playbook Website Creation and Launch course, we will:

1. Purchase a domain
2. Purchase and set up website hosting
3. Launch a “Coming Soon” landing page
4. Confirm navigation, keyword research
5. Create and collect content for your website (images, copy, video)
6. Finalize design layouts and development
7. Craft your website announcement strategy
8. Final pre-launch checklist and quality assurance check
9. Announce your website launch

In the WFH Playbook Marketing & Outreach course, we will:

1. Set up professional social media profiles
2. Set up an email marketing account
3. Claim your Google My Business listing and build your profile
4. Create a digital content strategy for your brand
5. Activate your social media strategy
6. Create case studies
7. Ask for client reviews
8. Create your first set of blog posts to launch a thought leadership blog
9. Set up and launch a monthly newsletter
10. Seek out community
11. Begin building partnerships (if you want)

In this WFH Playbook Operational Processes & Systems course, we will:

1. Set up a CRM
2. Set up an accounting/ bookkeeping system
3. Set up budgeting and forecasting system
4. Set up payroll
5. Create a sales process
6. Create your client onboarding process
7. Set up a project management tool
8. Set up a file management process for you and your future team
9. Set up communication tools and a communication process for your future team
10. Begin building your team (if you want)

Additionally, don’t forget to check out:

• Free Business Starter Checklist
• Free Timeline For Success
• Free Resources Guide

Game on. Are you ready to take the first step in crafting a professional future for yourself where you control when and where and how you work? Where you control your income and your time? Where you can drop off your kids from school AND pick them up?

I thought so. I like you already.