The Starter Kit

Everything you need to know about setting up a business and running it from your home.

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I've been running a virtual business for the last eight years. I'm not going to say it's easy, but I really do think anyone can do it. And it's wildly rewarding to own your time. So if that's what you're looking to figure out, you're in the right place!

I’m so pumped about this series of courses, I want to make sure I’m providing everything I possibly can to set you up for success. Think of me as your personal business nanny. I’m your helping hand to get everything done. I know you’re capable of making this business a reality, so just holler when you get a little stuck or need a boost of some sort. If you’re interested in any one-on-one help, I’m happy to help you out there too!

Included in this Starter Kit are five courses:

  1. Business Set-up Essentials
  2. Branding & Service Offerings
  3. Website Creation & Launch
  4. Marketing & Outreach
  5. Operational Processes & Systems

Now let's break that down and look at the details of each one!

In the Business Set-up Essentials course, we will:

  1. Establish your intentions
  2. Set benchmark goals
  3. Create your mini business plan
  4. Create legal contracts (I have comprehensive legal clauses included from my attorney)
  5. Set up invoicing software and electronic payment systems
  6. Set up e-signing software
  7. Find a physical location (I’ll explain why, it’s not what you think!)
  8. Recommended Resources

In the Branding & Service Offerings course, we will:

  1. Identify your target audience
  2. Identify your service offerings
  3. Create your brand voice and tone
  4. Create your brand identity
  5. Create SOPs for your service offerings
  6. Create a master proposal template
  7. Create a capabilities deck

In the Website Creation and Launch course, we will:

  1. Purchase a domain
  2. Purchase and set up website hosting
  3. Launch a “Coming Soon” landing page
  4. Confirm navigation, keyword research
  5. Create and collect content for your website (images, copy, video)
  6. Finalize design layouts and development
  7. Craft your website announcement strategy
  8. Final pre-launch checklist and quality assurance check
  9. Announce your website launch

In the Marketing & Outreach course, we will:

  1. Set up professional social media profiles
  2. Set up an email marketing account
  3. Claim your Google My Business listing and build your profile
  4. Create a digital content strategy for your brand
  5. Activate your social media strategy
  6. Create case studies
  7. Ask for client reviews
  8. Create your first set of blog posts to launch a thought leadership blog
  9. Set up and launch a monthly newsletter
  10. Seek out community
  11. Begin building partnerships (if you want)

In this Operational Processes & Systems course, we will:

  1. Set up a CRM
  2. Set up an accounting/ bookkeeping system
  3. Set up budgeting and forecasting system
  4. Set up payroll
  5. Create a sales process
  6. Create your client onboarding process
  7. Set up a project management tool
  8. Set up a file management process for you and your future team
  9. Set up communication tools and a communication process for your future team
  10. Begin building your team (if you want)

Additionally, don’t forget to check out:

Game on. Are you ready to take the first step in crafting a professional future for yourself where you control when and where and how you work? Where you control your income and your time? Where you can drop off your kids from school AND pick them up?

I thought so. I like you already.


Your Instructor


Kiley Peters
Kiley Peters

Kiley Peters is a serial entrepreneur, small business strategist, executive coach, and operations consultant with nearly 15 years of industry experience. She is the Founder and CEO of Brainchild Studios®, an international award-winning audience research and digital content strategy agency. She founded RAYNE IX, an executive consultancy helping women turn their unique strengths and skill sets into profitable businesses so they can build the lives they want and love the work they do. She also founded The 100 Collective, a directory of and membership for women small business owners who help other women.

She built The Starter Kit, a series of online courses guiding emerging entrepreneurs through the steps of starting a small business. And in 2022, she launched her podcast, Welcome to Eloma, a podcast for visionaries, entrepreneurs, and business owners who want to become better leaders, people, and pioneers.

In 2018, Brainchild Studios won the Wisconsin Marketplace Governor's Rising Star Award for a Women-Owned Business. In 2019 and 2020, Brainchild Studios was awarded international recognition as Business Services Company of the Year for a company with fewer than 10 employees by the Stevie Awards.

Additionally, she has spoken across the country on the topics of entrepreneurship, small business strategy, digital content strategy, and consumer behavior research at the Exit Planning Summit, KNOW Women Summit, Content Marketing Conference, Content Marketing World, The Second City, Google, FUND Conference, Women’s Entrepreneurship Week, Milwaukee Startup Week, Local First's When Women Lead among many others.

She is a Faculty Member at Exit Planning Institute (EPI), a former Adjunct Professor at Marquette University and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts, gener8tor, and Wisconsin Women's Business Initiative Corporation (WWBIC).

KileyPeters.com / RAYNEIX.com / BrainchildStudios.com / WelcomeToEloma.com / The100Co.com
Instagram: @kileypeters @rayneix @brainchildstudios @welcometoeloma @the.100.co


Course Curriculum


  Introduction
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
This course is completely self-paced - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!