Website Creation & Launch
What you need to know about launching your website.
You’re building a business so you can work from home and play with the kiddos more, which means you need a kickass website that works for you! We need to make sure it effectively communicates your story and facilitates leads and sales so you can bring home those Benjamins!
I refer to websites as your brand’s “home” online. It’s really the only thing you “own” on the internet. So let’s build your online dream “home!” I’ve been building websites for almost a decade and have personally launched and managed dozens and dozens of them. Just call me the Joanna Gaines of WordPress websites. Awww, you shouldn’t have. What a compliment!
You can build a website in a number of ways, but I strongly encourage you to build it with WordPress. I have worked with a number of clients who have built websites with SquareSpace and they ultimately switch to WordPress because SquareSpace ends up restricting their sales potential given certain platform limitations. I’d hate for you to spend all this time and effort to build out a website and have to start back at square one a year later (all puns intended), so I share this recommendation with you up front.
You can do as you please, and these steps will help you launch whatever website you want, but I highly recommend you use WordPress. And no, I don’t get a kickback for recommending that, I just truly believe in it and I want to set you up for success!
In this WFH Playbook Website Creation & Launch course, we will:
- Purchase a domain
- Purchase and set up website hosting
- Launch a “Coming Soon” landing page
- Confirm navigation, keyword research
- Create and collect content for your website (images, copy, video)
- Finalize design layouts and development
- Craft your website announcement strategy
- Final pre-launch checklist and quality assurance check
- Announce your website launch
Are you ready to get the ball rolling and start building your online dream home? There’s no better day than today and remember, you’ll have lifetime access to this content, so let’s get this party started!
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is also the Founder of the Brainchild Fund, a nonprofit initiative supporting women and girls in business and entrepreneurship.
Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 100 B2B and B2C brands ranging from small local businesses to global companies. While she has an extensive background in digital marketing, her primary areas of expertise include strategic business consultation, digital content strategy, and consumer research and analysis.
Additionally, she has spoken on the topics of women in entrepreneurship, digital content strategy, consumer behavior research and analysis, and online analytics at the Content Marketing Conference (Boston), Content Marketing World (Cleveland), The Second City, Google, FUND Conference in Chicago, Women’s Entrepreneurship Week, Milwaukee Startup Week, When Women Lead, University of Illinois at Chicago, Columbia College, Marquette University, and University of Wisconsin-Milwaukee.
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).
StartPurchase a domain (1:11)
StartPurchase and set up website hosting (2:35)
StartLaunch a “Coming Soon” landing page (0:56)
StartConfirm navigation & keyword research (1:25)
StartCreate and collect content for your website (images, copy, video) (2:14)
StartFinalize design layouts and development (2:07)
StartCraft your website announcement strategy (4:00)
StartFinal pre-launch checklist and quality assurance check (1:07)
StartAnnounce your website launch (0:41)